A recent Gilani poll conducted by Gallup Pakistan shows that, although more than half of all Pakistanis (59%) are fond of listening to music, a significant 39% do not listen to music. Amongst various genres of music, popular music has more listener ship (64%) followed by Ghazals (18%), Qawalis (6%) and others (5%). Ghazals and Qawalis are mostly heard by older people as compared to people under 30 years of age who are fond of popular music. Recent findings show that English music (considered mostly as western music) has less appeal in Pakistan as compared to other genres. Popular music is music belonging to any of a number of musical styles that are accessible to the general public and are disseminated by one or more of the mass media.

The recent Gilani poll was conducted in Pakistan by Gallup Pakistan, affiliated with Gallup International Association, among a sample of 2754 men and women from rural and urban areas of all four provinces of the country, during June 2009.