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Over 25 Years of demonstrated success in Marketing Research focusing on consumer behavior, media studies, public policy and socio - economic Research

 


Field Network

Gallup Pakistan has three full service offices at Karachi, Lahore and Islamabad and the largest network of Field Staff, operating from 17 Field Offices located in all the four provinces of the country.

Our centralized Field department, with a team of supervisors (designated for each field office), assists and controls all fieldwork assignments. The Field department is also responsible for ensuring that the Field workers are thoroughly trained for each individual survey.

Every survey begins with the preparation of a Training Manual. Interviewers are tested for their understanding of the questionnaire by several tests. The formal initiation of Field work is preceded by pre-tests (mock interviews), and the feedback is incorporated in the questionnaire design.

The regional field offices facilitate rapid collection and dispatch of Field material. The Field supervisors check all questionnaires in the field before sending them over to the Head office. Controls are enforced through careful selection, proper motivation, training and effective supervision.

Currently, our field offices are headquartered in the following locations, from where they cover rural and urban areas in the surrounding districts.

 

Currently, our field offices are situated in the following cities:

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Disclaimer: Gallup Pakistan is not related to Gallup Inc. headquartered in Washington D.C. USA. We require that our surveys be credited fully as Gallup Pakistan (not Gallup or Gallup Poll). We disclaim any responsibility for surveys pertaining to Pakistani public opinion except those carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International Association. For details on Gallup International Association see website: www.gallup-international.com

© 2007 All rights reserved by: Gallup Pakistan.