 Gallup
Pakistan Media Report
Gallup Pakistan Media Reports & Media
Surveys have been providing the Media Industry’s Key
Figures for over 30 years.
The Current Media Survey is based a sample of more than
20,000 Respondents spread across the four provinces of
Pakistan. The report is meant to serve as a guiding tool
for Advertisers, Media Planners and Media Industry at
large to evaluate effectiveness of various media and
allocate their budgets in the most cost-effective and
efficient way.
• TV Viewership Report
- Current level of TV viewership
- Current level of cable and satellite TV viewership
- Reach and viewership of various TV channels
- TV Ownership
- Viewership responses to ad clutter
- Place and time of TV viewing in terms of location
• New Media Usage Report
- Current level of internet usage & Mobile Phone
Ownership
- Use of Social Media In Pakistan.
- The break down of target groups w.r.t variables like
income, education etc.
• Newspaper Readership Report
-Newspaper readership in eight newspaper regions of
Pakistan.
- Reader profile of twenty leading newspapers
• Radio Listenership Report
- Current level of radio listenership
- Current level of FM listenership
- Radio ownership
This Report is available in soft data
form as well and Data Mining can be done using Statistical
Softwares.
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Qualitative Research 
